Traditional advertising is suffering from diminishing impact. Therefore, promotional messages must be placed where the target groups are found and must grab their attention immediately.
... makes use of potential advertising space with a proven high number of contacts.
... can establish physical contact with consumers.
... invites interaction.
... sparks dialog and engagement and generate the traffic you seek.
Packaging for consumer goods attracts customers’ attention both on the shelf and during product use. The compound communication effect has been quantified by studies. For example, cereal boxes boast up to 44.8 contacts (31.5 visual impressions and 13.3 physical contacts) with consumers (source: Touchpoint study, 2015). Such a high number of touchpoints can be achieved through traditional marketing tools only with great added expense. That’s why the packaging of consumer products itself offers significant potential as a media surface. We’ve developed the perfect stick-on label to carry your advertisements or those of third-party brands. tradestick® can be instantly applied to the packaging – and the consumer can easily peel off the label without leaving any residue.
We support you in the creative phase and work together with you to develop the perfect sales message for achieving high response rates.
We collaborate with you to contact potential third-party advertisers (optional) that could use your media surface, and we assess the value of your packaging using a media equivalence model.
We produce the labels to your specifications and to suit the properties of the product package.
We ensure efficient application of the labels on the packages and coordinate the process with you and your production plants.
The success of your tradestick® campaign is our prime concern. We support you in measuring response rates and advise you when evaluating the campaign results.